Whenever we observe something we like, we are immediately well prepared to find out more. For example, let’s think of a painting in front of that experience, our mind begins a journey to discover even the smallest details such as brushstroke, the chosen color that allows us to discover and appreciate the work in its entirety. Or a dress in which we are first struck by a color or a detail for which we fall in love and then we discover its other particular aspects such as buttons, tailored cut or other elements that make it irresistible. This thing happens to us even when we are in front of a pizza: the sight is immediately captured by the colors, volumes, brightness and scents that accompany us together with the memories and sounds in the memory already lived. Eating is not only a necessity but it is a sensorial experience full of references and synonymous with conviviality and pleasure of being in company. Anyone who decides to sit down to enjoy a pizza does not just imagine eating but embarking on a sensorial experience that takes him far to live a beautiful evening with friends. The diktat is that you eat with your eyes: the phenomenon of food has exploded for several years in the mass media where any program talks about cooking, learning about different cooking techniques thanks to lessons from great chefs who have educated us to understand more than our kitchen.
A 360 degree emotion is what you feel in front of the window of a pastry shop where you are kidnapped by the migons rather than the cakes and suddenly being kidnapped by a pecker who makes you want to eat something. Do you think it’s a hunger stimulus? Obviously it is our vision that has created a reaction that leads us to the complete sensorial experience that gives us the desire to try the experience of tasting the dark chocolate glaze that fills the palate with taste and passion. So if the food is nice, it invites us to be eaten with good probability that it is also good because the mind is already stimulated by the sight and is well prepared for tasting. The sensations that come to our brain are a combination of pleasure and happiness that transport us into a mix of primordial emotions. Every time I start thinking about a pizza I always start from here: the passionate search for the way to make those who taste it experience a complete and fascinatingly unrepeatable emotion.
We have turned into many small “chefs” with the smartphone in hand and ready to immortalize our pizza before consuming it and then sharing it or remaking it with often disastrous results or bragging with your friends who will see it on social networks. So our eyes are getting used to seeing very artistic dishes like real experts. During my reflections in the family I always love to specify that food prepared with love for our loved ones even if served without too many superstructures is always well admired because it is full of love and attention. It happens, however, to organize a dinner with friends where there is the possibility of inviting people to whom we particularly care or of having a small pizzeria with a big competition between the various nearby offers. What makes the difference between two daisies or two whimsical ones even if they have been prepared with the same ingredients? The answer is immediate: the experience that we make our customer feel when eating our pizza that a set of details such as design, flavor, temperature, taste and smell. In addition to being good, the pizza must be beautiful and the aesthetics play an important aspect, the colors must be unique, it must not have dark parts, but in a word, volume and proportions must be eaten with the eyes.
A 360 degree emotion is what you feel in front of the window of a pastry shop where you are kidnapped by the migons rather than the cakes and suddenly being kidnapped by a pecker who makes you want to eat something. Do you think it’s a hunger stimulus? Obviously it is our vision that has created a reaction that leads us to the complete sensorial experience that gives us the desire to try the experience of tasting the dark chocolate glaze that fills the palate with taste and passion. So if the food is nice, it invites us to be eaten with good probability that it is also good because the mind is already stimulated by the sight and is well prepared for tasting. The sensations that come to our brain are a combination of pleasure and happiness that transport us into a mix of primordial emotions.
Every time I start thinking about a pizza I always start from here: the passionate search for the way to make those who taste it experience a complete and fascinatingly unrepeatable emotion. I am not a chef so I will not tell you to use one unobtainable ingredient rather than another but I am a man of science and with this look I will guide you on the journey that will guide you in this experience of preparing both for home and for your pizzeria an excellent pizza good and beautiful for everyone to taste because they will try to taste all the components of an extraordinary and unique experience. I started to apply my physical and engineering skills with a great passion. What does physics and engineering have to do with cooking? I confess that at first I thought nothing too, but then I discovered that in every gesture we make science offers us a tool with which to look and understand the beauty with which we are surrounded and feel. So sit down with your notebook and let’s start the project of our JACK pizza.
